The Petproject Group

Petproject was founded in 2000 with the introduction of the thrive brand. In the past 18 years other brands have been added to the group and we now have a comprehensive range of foods and treats as well as products that help and aid the health and wellbeing of all Cats & Dogs.

The Petproject group incorporates a group of pet foods and accessory companies. These companies include Thrive pet foods and Denes natural pet care and the Comfy-Collar product.

For more details, please visit the brands below:


Denes was established in 1951 by the famous veterinary surgeon and Churchill’s personal vet and acclaimed author Buster Lloyd Jones. Denes was the first brand to eliminate colours and preservatives and such from pet foods. Denes has become the leading brand in natural and herbal alternative products for cats and dogs as well as at the forefront of healthy and natural foods.


Thrive was established in 2000 after 30 years of manufacturing high quality foods for humans, in order to make and produce the very best quality pet foods and treats for both cats & dogs. During the past 18 years thrive has become a global brand with a presence in over 18 countries. Thrive is available via supermarkets, veterinary surgeries, the best multiple retailers in each market and a host of International internet sites.

Comfy Collar

Comfy Collars were one of the first pet-friendly and effective alternatives to the traditional lampshade collars used by vets. The comfy collar prevents dogs and cats from biting, scratching and licking wounds, incisions, or other injured areas. It’s comfy so it allows your cat or dog to sleep and eat in a normal position. It also allows your pet to see normally, making them more comfortable. This product is bought and recommended by thousands of veterinary surgeons globally.

Petproject has offices in London, England and supplies globally.